My fashion career started on the shop floor, where I worked from the age of 14. By age 30 I was managing large teams for some of the biggest retailers in London’s West End - Anthropologie and Hobbs. I received a first in Fashion Marketing from The London College of Fashion where I also discovered my passion for sustainable fashion.

I became a style coach in 2016,  and since then I’ve worked with some of the most incredible people - both in Brighton where I’m based and from all over the world - to uncover their unique style and to unleash their power through their clothes. I saw first-hand how overwhelmed and confused many felt when it came to dressing themselves, so I started to develop a process that gave people the confidence to express themselves and to build a wardrobe tailored to their lifestyle. I called it the Storey Style Method.

Using the Storey Style Method, I encourage people to discover their own style by understanding their style taste, ambition and natural style instinct. I use a style words method which will help every client to create a style that truly embraces who they are and ensures they are making the impression they desire. Finding my own style words has been an amazing way for me to unlock my own style and self belief and now I’ve helped hundreds of others do the same. I look forward to helping you too.

highlights

  • Working with an international community of clients, virtually and in person, from Paris to New York, Africa and LA to Australia.

  • Regularly hosting style workshops including Soho House and Home House. ‘How to create a personal style that always feels right’ is my favourite signature workshop. 

  • Being part of Tresemme’s ‘Power your Presence’ campaign and then highlighted as a ‘leading light of the fashion industry’. They put my face on a Tresemme hairspray bottle!

  • Regular podcast appearances, including my wonderful friend Sunetra Sarker.

  • Being invited to interview British milliner Stephen Jones on his exhibition at the Brighton Pavillion

  • Mentoring the next generation of stylists in my ‘Stylist Masters Club’. I’ve loved seeing them flourish and shine. 

  • Being a regular at London Fashion Weeks over the years

  • Not just surviving but thriving in a pandemic and launching my online courses and workshops. Totally 120 women who worked with me during that time.

  • Consulting for retailer Karen Millen to develop their in-store Personal Styling Programme and then developing and leading their training to their teams.

  • Regularly being asked to lead retail training in my style words methodology. I particularly loved training the Store Managers at Jigsaw’s Manager Day.

  • Regularly appearing on BBC Radio, Women’s Hour was a particular highlight!